Among the most potential areas for optimization, image search engine optimization is one of them, however it is way underused. These optimization techniques are regarded as a subset of SEO optimisation techniques which concentrates on attaining superior ranks on image search engine results. Only a few have actually realized the advantages of image search optimization. Image search basically is query results, along with thumbnail graphics and often succeeded by contextual information, that best fit the users’ search queries.

To ensure effective optimization a few pointers should be kept in mind. For instance, image originality, i.e. the greater control the site owner has over the images on his site the better. Image quality is another factor. Necessary resolution adjustments on the good quality pictures between the thumbnails and full size images pay off, and formatting of images needs caution. While naming the image files it should be kept in mind that names exactly depict what is represented on the file. Apart from naming the images another aspect that gives more weight than usual search results, is addition of special tags like captions, cross-grouping, comments, location, and themes.

A major mistake people generally commit is inserting the ‘click to see larger image’ inside a JavaScript link. In such a scenario, they are actually restricting the access of search engines to that particular image file. Apart from that optimizing the page along with the image is always a good idea.